Professional-Grade Fertilizer You Can Confidently Reach For All Season Long
Turf-Grade Formulation
What's In the Bag and Why It's Built This Way
Density™ uses the same formulation principles found in professional turf management: a balanced NPK ratio, a dual-action nitrogen blend for both immediate and extended feeding, and targeted micronutrients that support colour, density, and stress tolerance. Every component is selected for a specific job.
Balanced Ratio
25-10-12: Maintenance Nutrition, Not a Nitrogen Bomb
The 25-10-12 ratio is a deliberate choice. The nitrogen (25%) drives leaf growth and green colour. The phosphorus (10%) supports root maintenance and energy transfer within the plant. The potassium (12%) strengthens cell walls and helps your lawn handle heat, drought, foot traffic, and the transition into winter.
Most big-box maintenance fertilizers lean heavily on nitrogen, sometimes 30-0-0 or higher, because a quick green-up is what sells off the shelf. And there's nothing wrong with wanting fast results. But a lawn that's only getting nitrogen isn't getting what it needs to stay thick through summer heat, hold its colour between applications, or recover from heavy use. It looks good for a week. Then it fades, and you're reaching for another bag.
Density™ gives you the green-up and the complete nutrition behind it. The balanced ratio means every application is feeding colour, root strength, and seasonal durability at the same time, not trading one for the other.
Dual-Action Nitrogen
Fast Results That Don't Fade After a Week
Most fertilizers force a tradeoff. Quick-release nitrogen gives you a visible green-up within days, but it burns through fast. Your lawn looks great for a week, then the colour fades and growth stalls. Pure slow-release avoids the crash, but on an established lawn, you're waiting weeks to see anything happen. Neither approach on its own is how professionals manage turf.
Density™ blends both. 70% of the nitrogen is quick-release, so you'll see a response within days of application. The remaining 30% is polymer-coated slow-release nitrogen that breaks down gradually based on soil temperature and moisture, continuing to feed your lawn for weeks after the quick-release fraction is spent.
The practical result: your lawn greens up fast, stays green longer between applications, and grows at a more consistent rate with less of the surge-and-fade cycle that comes from quick-release-only products.
Complete Nutrition
Iron, Manganese, and the Details That Matter
Density™ includes a targeted micronutrient package that most big-box fertilizers leave out entirely: 0.4% iron, 0.16% manganese, 0.04% zinc, 0.02% copper, and 5.8% sulfur.
These aren't marketing additions. Iron is the single most important micronutrient for dark green colour. It's what gives professionally maintained turf that deep, saturated look without pushing excessive leaf growth the way extra nitrogen would. The iron in Density is formulated to support your lawn's natural colour, not override it. Some products spike iron at 2–5% to force an artificially dark appearance, but that colour fades quickly and requires constant reapplication to maintain. That's a cosmetic shortcut, not nutrition. With high-quality cultivars, the genetics are already doing most of the work — Density supports that instead of masking it.
Manganese supports photosynthesis and helps your lawn recover from heat and drought stress. Sulfur improves nutrient uptake efficiency, making the nitrogen, phosphorus, and potassium in each application more available to the plant.
Pick up a bag of generic fertilizer at a big-box store and read the guaranteed analysis. You might find iron listed — maybe sulphur. But you won't find the full micronutrient profile a lawn actually needs to perform. That's the gap Density fills.
Professional Format
SGN 150 Mini-Prill — The Turf Industry Standard
If you've only ever used big-box fertilizer, SeedLaunch Pro will look and feel different in your spreader. That's by design.
SGN stands for Size Guide Number — the turf industry's standard measurement for granule size. SGN 150 means the average particle diameter is 1.5 mm. This is the same format used by golf course superintendents, sports field managers, and professional turf care operators. It is the standard in commercial turf management for a reason.
Consistent Particle Size
Every granule is manufactured to a tight size tolerance. Consistent particle size means consistent spreader performance — predictable flow rate, even distribution, and the same calibration from the first application to the last.
More Contact Points, More Uniform Coverage
Smaller granules mean more individual particles per gram of product. More particles means more points of contact with the soil — distributing nutrients across a greater number of locations in your lawn, with fewer gaps and fewer hot spots.
Faster Nutrient Availability
Smaller particles have a higher surface-area-to-mass ratio, which means they dissolve and become plant-available more quickly after watering. Your lawn can access what it needs sooner — right when it matters most.
How This Compares to What's on the Shelf
Most fertilizers available at Canadian hardware stores and garden centres share the same basic profile: high quick-release nitrogen, oversized granules, and nothing else — no micronutrients, no controlled-release technology. They're designed to hit a price point, not a performance standard.
That gets something on your lawn. But if you care about colour that holds, consistent feeding, and the kind of turf density that comes from balanced nutrition rather than a nitrogen spike, there's a real gap between what's on the shelf and what actually works.
Every component in Density is selected because it does a specific job in your lawn, not because it's the cheapest available input. The nitrogen blend, the micronutrient package, the granule format. None of it is filler. That's the difference between putting something on your lawn and actually feeding it.
How to Apply Density™ 25-10-12
When to apply
Apply Density during active lawn growth, typically from late spring through early fall in most Canadian climates. Avoid applying during dormancy, extreme heat (above 30°C), or drought stress.
For best results, apply to a dry lawn and water in lightly after application. Mow 1–2 days before applying so the granules can reach the soil surface rather than sitting on top of tall leaf blades.
If your lawn is actively growing and green, it's a good time to apply.
A note on spreader settings
Because Density is a concentrated, professional-format product, it doesn’t map neatly onto the generic spreader dial settings printed on other generic fertilizer bags. Every spreader model handles mini-prill differently. Rather than providing a single dial number that may not apply to your equipment, we recommend the low-flow method described above. Start low, make multiple passes, build up to your target rate. Better to slightly under-apply than to over-apply.
Water in after application
A light watering after applying helps move nutrients into the soil.
Two Fertilizers. Two Jobs. Here's When to Use Each One.
Density™ and SeedLaunch Pro™ are both turf-grade fertilizers in the same SGN 150 mini-prill format, but they're built for different stages of lawn care. Here's when to use each one.
SeedLaunch Pro™ 8-15-10
Phosphorus-forward. Designed for new grass at seeding time. The ratio supports root development during germination, and the low nitrogen level avoids pushing top growth before the plant is ready for it. Use it once, at planting.
Learn more about SeedLaunch Pro™ →Density™ 25-10-12
Nitrogen-forward with slow-release technology and a full micronutrient package. Designed for established lawns that are already growing. Feeds colour, density, and seasonal health through spring, summer, and fall. Use it up to four times per season.
Seeding this spring or fall? Start with SeedLaunch Pro at planting, then switch to Density for your regular feeding schedule once the new grass is established.
What Density™ Does — And What It Doesn’t
Density is a turf-grade maintenance fertilizer. Here's what that means and where the boundaries are.
It is not a starter fertilizer. If you're seeding or overseeding, use SeedLaunch Pro instead.
Density is pure nutrition. It does not contain any weed control, pest control, or soil amendment ingredients.
It's not organic. The synthetic formulation is what allows for precise nutrient ratios, controlled-release technology, and consistent performance across applications.
One bag covers 1,500 sq ft at the recommended rate. If your lawn is larger, you'll need more than one. Measure before you buy.
Results depend on more than fertilizer. Soil health, watering, mowing height, sun exposure, and grass species all affect outcomes. Density gives your lawn quality nutrition. It doesn't override poor cultural practices or tough growing conditions.
